Born Ojukwu Simpson, Ninja Kid was born in Kingston Jamaica. Ninja Kid, not only acknowledged for his musical prowess but also esteemed as a prominent figure in dancehall cuisine, has consistently held a desire to give back to the music industry. His goal is not only to contribute through his own music and culinary expertise but also to establish a platform for fellow artists, both established and emerging.
“Over the years, I’ve witnessed many individuals rise to stardom in the music industry, yet some of them neglect to support or mentor the younger generation. Despite my personal success, I am committed to playing my part, which is why I chose to initiate this label and provide opportunities for other artists.”
With a prosperous period in the 1990s marked by hits like “Mate A Talk,” “Boom Bye Bye,” and “Request Di Long Thing,” Ninja Kid is no stranger to the role of a music producer. Despite not receiving official credit, he has played a pivotal role in shaping numerous hits for his peers over the years. He views this new venture as a natural extension of his creative process, emphasizing that it enables him to continue making meaningful contributions to the industry.