Hypnotize Riddim (2016) – Kemar Flava Mcgregor

Hypnotize Riddim lands as a 2016 Kemar “Flava” McGregor production on the No Doubt Production imprint, part of the producer’s long run of reggae riddims that split the difference between lovers rock warmth and modern digital polish. McGregor, a Jamaican-American producer who built his name through No Doubt, has spent years moving between roots, lovers, and crossover reggae, and this set fits neatly into that catalogue.

The riddim has a smooth, midtempo pull, with a glossy one-drop feel and enough low-end movement to keep it circulating under the vocals. It is the kind of cut that can sit behind love songs, ganja tunes, and reflective writing without losing its shape. The instrumental version, credited to Kemar Flava McGregor and Duble Barrel, underlines that polished, looping backbone.

The vocal lineup is strong and varied. Exco Levi turns in one of the most pointed performances with “Legalise My Herbs, ” giving the riddim one of its clearest chant-and-message moments. Macka B brings a similarly herbal focus on “Herb A Get Free Again, ” while Gappy Ranks’ “Sunshine” and Million Stylez’ “I Remember” give the project two more melodic, easy-swaying cuts. Pressure’s “Every Time You Call” adds a deeper lovers-rock tilt, and Rayvon’s “Can’t Resist Your Touch” draws on the smoother side of the arrangement. Ed Robinson, Jamelody, Nico D with Ras Kinky, and Admiral P with Makeda T round out a set that feels international without losing the reggae core.

That mix of veteran voices and singjay energy gives Hypnotize Riddim its character: polished, catchy, and designed to move cleanly between conscious reggae and romantic playback.