VANITY RIDDIM produced by DIGITAL-B 1994
Vanity Overview
In 1994, the reggae track base known as Vanity Riddim played an important role in sound system culture. This riddim provided the foundation for DJs and artists to perform live, letting the music connect deeply with crowds at street dances and parties. The sound was rich and soulful, with horn riffs giving it extra energy and making it a favorite for selectors. At the center of this riddim was the producer DIGITAL-B, also known as Bobby Digital. He was a key figure in dancehall and reggae, running the Digital B label since the late 1980s. DIGITAL-B is known for producing many hits, including work with artists like Shabba Ranks. His production style is recognized for its clarity and strong rhythms, helping to shape the sound of Jamaican music in the 1990s. Vanity Riddim brought together three respected artists: Michigan And Smiley, Skatta, and Tony Gold. Michigan And Smiley are well-known for their classic song "Rub A Dub Style," a staple in reggae history. Skatta contributed "What's In My Heart," bringing his own flavor to the track base. Tony Gold, who has collaborated with Shaggy on several hits, added "Sex Me" to the riddim, showing his smooth vocal style. Together, these artists and DIGITAL-B created a reggae sound that still resonates in sound system culture today.
Vanity Tracklist:
- Michigan And Smiley – Rub A Dub Style
- Skatta – What’s In My Heart
- Tony Gold – Sex Me
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Research and editorial by Riddimz Kalacta & Goltem, sourcing from physical vinyl labels, Discogs, ReggaeFever, Riddim-ID, DancehallMag, and other trusted archives.