MASS APPEAL RIDDIM produced by BUILD DE VIBES 2018
Mass Appeal Overview
In 2018, the Mass Appeal Riddim became a favorite at island fetes and road marches. This soca release brought together top talent, each artist giving the rhythm their own style. At the heart of the project is Build De Vibes, a respected soca craftsman and producer. Known for his sharp ear and energetic productions, Build De Vibes has worked with several Caribbean labels and helped shape the modern soca sound. Build De Vibes not only produced the riddim but also contributed his own track, Mass Appeal Riddim. His approach in the studio focused on live instruments and layered percussion, bringing out the festive spirit of soca. The production process involved careful mixing to keep the groove strong across all tracks. Bramma, who is well known for his hit You Know, added his signature energy to the release. His experience in both reggae and soca brought a unique flavor to the riddim. Lil Kerry’s Oh Mama gave the set a catchy, sing-along vibe, while Terra D Governor’s Jab Affair drew on traditional carnival sounds. Each artist helped shape the Mass Appeal Riddim, making it a lasting favorite for DJs and partygoers. Fans still vibe to these tracks today, remembering the 2018 season when this release powered celebrations across the islands.
Mass Appeal Tracklist:
- Bramma – You Know
- Build De Vibes – Mass Appeal Riddim (Instrumental)
- Lavaman – Camo Mass
- Lil Kerry – Oh Mama
- Terra D Governor – Jab Affair
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Research and editorial by Riddimz Kalacta & Goltem, sourcing from physical vinyl labels, Discogs, ReggaeFever, Riddim-ID, DancehallMag, and other trusted archives.