Effortless Riddim – Dunwell Productions

EFFORTLESS RIDDIM produced by DUNWELL PRODUCTIONS – 2011

Effortless Overview

In 2011, dancehall was in a period of transformation, and the Effortless Riddim sound system cut captured the energy of the time. Selectors welcomed it as a fresh addition to their sets, giving dancehall fans a new reason to hit the dance floor. The riddim’s crisp production and infectious rhythm made it stand out, and its impact was felt in parties all over Jamaica and beyond. Behind the mixing board, DUNWELL PRODUCTIONS - played a crucial role. Known for their sharp, modern sound, the label had already built a reputation for quality releases. Founded by Dunwell in Kingston, the label quickly grew in influence, with tracks streaming in the millions online. Their approach to production—balancing digital clarity with dancehall’s signature drive—helped shape the sound of the early 2010s. Each artist on the Effortless Riddim brought their own flavor. Alkaline delivered “Link,” a track that showcased his lyrical confidence and ability to command attention. Jahmiel’s “Dolla Bill” offered a catchy, melodic take, reflecting his skill at blending melody with message. Pencil’s “Hit Dat Spot” brought a playful energy, while Propa Fade’s “Bad” gave the riddim a tougher edge, perfect for late-night sessions. Skillful rounded out the set with “Money Girl,” a tune that combined smooth delivery with sharp observations about ambition. Together, these tracks made the Effortless Riddim sound system cut a lasting favorite among selectors and fans. Its influence can still be felt, marking an important chapter in dancehall history.

Effortless Tracklist:

1. Alkaline – Link
2. Eva Hype – Boast And Brag
3. Jahmiel – Dolla Bill
4. Pencil – Hit Dat Spot
5. Propa Fade – Bad
6. Skillful – Money Girl