World Clock Riddim – Pure Music Productions

Pure Music Productions dropped World Clock Riddim in 2012, and it lands in the part of reggae where sturdy one-drop energy meets modern digital polish. The set runs as a 10-cut juggling with an instrumental, issued on May 25, 2012, and the cast is anchored by Delly Ranx, Sizzla, Lutan Fyah, Nikesha Lindo, Froggy Maddsquad, Bobby Hustle, Jemere Morgan, Baby Boom, Exco Levi and Masicka.

Delly Ranx is the name most tied to the project, and that matters because his writing and vocal imprint help give the riddim a clear center of gravity. Sizzla’s Mi Nuh Inna Nuttn and Lutan Fyah’s Fruits and Roots bring the conscious pressure, while Exco Levi’s Touch Di Road and Masicka’s War Again push the riddim into tougher territory. Jemere Morgan, the son of Gramps Morgan, adds a younger voice with What’s It Gonna Be, and Nikesha Lindo’s All Over Yo gives the set a smoother, more melodic turn. Bobby Hustle’s Blink Of A Eye and Froggy Maddsquad’s Mi Vex keep the juggling moving with sharper streetwise phrasing.

The rhythm itself sits at a brisk reggae pace with a driving, cleanly programmed backbone and enough swing to carry both roots-minded singers and more aggressive chat. It has the kind of bounce that leaves room for hooks, but the mood stays serious rather than glossy. Read The Board is the cut that ties the whole thing together, because it sounds like the riddim in its most direct form and sets the tone for the voices around it.