WATCH THIS SOUND RIDDIM produced by DIGITAL B PRODUCTION 2001
Watch This Sound Overview
In 2001, a reggae riddim called Watch This Sound became a favorite among roots fans. The track base, built for sound system nights, stood out for its deep, steady groove and classic reggae feeling. The music arranger behind the riddim paid close attention to the balance between instruments, letting each element breathe. This gave singers space to deliver their message clearly. The recording process was handled by DIGITAL B PRODUCTION, a respected name in reggae. Founded by Bobby Digital Dixon in the late 1980s, the label is known for producing hits like Garnett Silk’s “Hello Mama Africa.” DIGITAL B PRODUCTION earned a reputation for bringing modern sounds to reggae while keeping the roots alive. Their approach on Watch This Sound Riddim brought unity and smoothness to the project. Cocoa Tea and Shabba Ranks teamed up on the song "Time Is Dread." Cocoa Tea’s gentle delivery mixed with Shabba Ranks’ powerful style created a strong contrast. Shabba Ranks is known worldwide, especially for his Grammy-winning album "As Raw as Ever." Their voices together gave the riddim new energy and made the track memorable. George Nooks added his own touch with "Two Roads." Nooks, who reached the UK charts with his version of "Hero," brought a soulful, heartfelt tone. His smooth singing fit perfectly with the laidback rhythm, making the track stand out. Looking back, Watch This Sound Riddim remains a key moment for reggae in 2001, with its track base still remembered by fans today.
Watch This Sound Tracklist:
- Cocoa Tea & Shabba Ranks – Time Is Dread
- George Nooks – Two Roads