Keep Up! Riddim (2020) – Tads Record

Tad’s Record’s Keep Up! Riddim arrived in 2020 as a modern roots juggling with a steady, driving pulse and a clean, spacious finish that leaves room for the singers to stretch out. The rhythm has that patient forward motion reggae fans know well: warm bass, crisp drums, and a guitars-and-keys arrangement that keeps the energy up without crowding the vocals.

The cast is stacked with names that make sense on a conscious reggae project. Chevaughn opens with “Oh My, ” while Chezidek brings his trademark militant uplift on “Deliver Me. ” Etana’s “Jah Love (I Know)” adds a smoother, more melodic touch, and Marcia Griffiths gives “Oh My Lord” the kind of authority only a veteran singer can bring. Mortimer’s “Road to Trod” and Richie Spice’s “Rasta Teachings” push the roots message even harder, while Omari Banks, Hezron, Iba Mahr, Jah Izrehl, Glen Washington and Mello fill out a set that balances spiritual lyrics with strong hooks and enough space for each voice to breathe.

Tad’s Record has long worked the roots-and-culture lane out of Kingston, and this release sits comfortably in that catalogue. Keep Up! Riddim is not trying to reinvent reggae; it is after the deeper tradition of a well-cut juggling, where the strength comes from the groove, the singer selection, and the way each tune speaks to perseverance, faith, and clean living.