COOL SWAG RIDDIM produced by MAD MEDIA HOUSE ENTERTAINMENT 2012
Cool Swag Overview
In 2012, dancehall was driven by high-energy rhythms that kept parties moving all night. The bashment rhythm, known for its heavy bass and catchy hooks, stood out that year. It quickly became a favorite at dancehall sessions, bringing dancers to their feet and setting the mood for unforgettable nights. At the center of this movement was MAD MEDIA HOUSE ENTERTAINMENT. The label had already started to make a name for itself in Jamaica’s music scene, known for its focus on authentic dancehall sounds. With the release of the Cool Swag Riddim, MAD MEDIA HOUSE ENTERTAINMENT showed its skill in creating rhythms that not only fit the moment but also had lasting impact. Their work on this riddim gave it a strong identity, rooted in the classic yardie anthem style that fans love. The riddim’s real power came through the artists and their songs. Teflon’s “Loving This Girl” brought smooth vocals and heartfelt lyrics, making it a favorite for both radio and dance floors. Ras J’s “Wine Mi Gyal” was built for the party, with a rhythm that demanded movement and a hook that stuck in your head. Free Speech added “Shake Up Your Body (Radio),” delivering energetic verses that matched the riddim’s upbeat drive. Together, these tracks helped define the bashment energy of 2012. The Cool Swag Riddim didn’t just ride the wave—it helped shape it, becoming a key part of dancehall that year and staying relevant long after its release.
Cool Swag Tracklist:
- Teflon Loving This Girl
- Ras J Wine Mi Gyal
- Free Speech Shake Up Your Body (Radio)
- Free Speech Shake Up Your Body (Raw)
- Natural Black Touch Them Hard (Radio)
- Natural Black F*%K Them Hard (Raw)
- Squ
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Research and editorial by Riddimz Kalacta & Goltem, sourcing from physical vinyl labels, Discogs, ReggaeFever, Riddim-ID, DancehallMag, and other trusted archives.