Whats Love Riddim – VP Records

Coming out of VP Records’ 2020 catalogue but carrying a 2008 roots-and-modern-reggae feel, Whats Love Riddim has that polished, radio-friendly swing where the bass stays warm and the groove never gets too busy. Shaggy and Akon’s “Whats Love” is the eye-catcher here, with its crossover sheen sitting alongside Wayne Wonder’s “Gonna Love You (Remix)” and Snake Tong’s “Girl Crash (Remix), ” two cuts that keep the mood sweet but not sugary. It’s a compact four-track set, really more a snapshot than a sprawling session, and that brevity suits the riddim’s clean arrangement and romantic angle. VP has long been good at packaging reggae for a broader audience, and this one sits neatly in that lane: a slick, love-song driven riddim that nods to the late-2000s era when Jamaican vocals and pop hooks were meeting in the middle.