Social Club Riddim – Morelove Music

A bright, sun-washed cut from Morelove Music, Social Club Riddim leans into easy skank and singalong hooks rather than heavy pressure, with Anthony B’s “Be Happy Today” giving the set its sharpest lift while Don Rico’s “Friselle E Banana” and Fido Guido’s “Love And Harmony” keep the mood loose and melodic. There’s a local, Salento-leaning flavour running through the vocal cuts, and the riddim itself sits in that lane Pablo Morelove had already been exploring around this period, where the productions felt more open and song-driven than bruising. Released in 2018, it found room for veterans like Bunny General alongside newer voices such as Raina and Odnill, which gives the project a nice mix of grit and polish. In the Morelove catalogue, this sits as one of the cleaner reggae-forward sets, aimed squarely at lovers of breezy Italian-rooted roots dancehall.