Put It Pon Youtube Riddim – Various Artists

“Put It Pon Youtube” is one of those 2010 dancehall cuts that caught the scene right in the middle of its internet-era chatter, with the title alone tipping its hat to how songs were being pushed and talked about online. The lineup is tight and heavy on names that knew how to turn a simple rhythm into a run of soundclash-ready tunes: Beenie Man opens with “Test, ” Mavado follows with another “Test, ” and Vybz Kartel’s “Clarkes” gives the project its sharpest hook. Big John, Exile Di Brave, Massicker and Raydon keep the same fast-moving, digital-era energy going, all over a bare-bones, bass-driven dancehall pattern that leaves plenty of room for the deejays to jab and pose. It’s a small 7-track set, but that brevity keeps the focus where it should be—on the voice, the attitude, and the sly little nod to YouTube culture.