Hell A Go Pop Riddim – Irie Ites Records

Built on Irie Ites Records’ 2025 production, Hell A Go Pop Riddim links six cuts around Capleton’s No Sell Your Soul, Micah Shemaiah’s title tune, and Little Kirk’s Put The Most High Before Us, with the crew also closing it out with Dub Up. The one-riddim set leans into conscious reggae and carries a rootsy, vocal-heavy feel, while the title points back to the classic Cultural Roots song that inspired the project. Irie Ites, the French label behind the release, has been active since the late 1990s and has a long track record of working with major reggae voices.