Extension Riddim – Franchise Music Production

EXTENSION RIDDIM produced by FRANCHISE MUSIC PRODUCTION – 2011

Extension Overview

In 2011, dancehall music was changing fast. New riddims and fresh voices were making waves, and the Extension Riddim fit right into this moment. DJs picked up the mix as soon as it dropped, spinning it at parties and on radio across Jamaica. The sound was lively and bold, showing the energy of yard studios during this era. Behind the scenes, FRANCHISE MUSIC PRODUCTION played a key role. Known for pushing dancehall forward, this label built a reputation for sharp, modern riddims. Their work helped shape the sound of the early 2010s, and their productions have earned streams and support from top selectors. FRANCHISE MUSIC PRODUCTION’s influence grew with each release, bringing new artists into the spotlight. The Extension Riddim brought together a tight group of voices. IZRAEL leads with “NUH MATTER WHAT,” delivering lyrics that match the riddim’s strong pulse. IZRAEL is known in the scene for his consistent output, and his style fits perfectly here. “ORDINARY GIRL” by KRISKO adds a catchy, melodic touch to the set, standing out with its easy groove. LEJAH steps up with “EXTENSION,” riding the beat with confidence and skill. PHZYKAL’s “MORE GIRLS” rounds out the mix, bringing another layer of energy and fun. Each artist brings something different, but together they show why Jamaican studios stayed at the heart of dancehall in 2011. The Extension Riddim is a true snapshot of the time, driven by a producer with vision and a line-up ready to make an impact.

Extension Tracklist:

1. IZRAEL – NUH MATTER WHAT2. KRISKO – ORDINARY GIRL3. LEJAH – EXTENSION4. PHZYKAL – MORE GIRLS