DIRECT HIT RIDDIM produced by PICANTE MUSIC 2017
Direct Hit Overview
In 2017, the Direct Hit Riddim arrived on the dancehall scene, quickly making waves among selectors and fans. The riddim was crafted by a skilled track builder, who gave it a bold sound with driving percussion and catchy hooks. Behind the release was PICANTE MUSIC, a label known for its sharp production style and growing catalog of dancehall hits. With a reputation for quality, PICANTE MUSIC had already built a solid following in the dancehall community. The journey from creation to release was all about energy and intention. The producer focused on building a riddim that would stand out on dance floors and radio playlists. Once the foundation was set, three standout artists were invited to voice the project. Razor B brought his signature style to “Round Di Clock.” Known for his breakout hit “Hot Up,” Razor B’s performance on this riddim kept his momentum going strong. Road Elf followed up with “Queng Dem Gal,” adding his own unique flavor to the collection. Rtadax rounded out the trio with “Wine & Pedal,” delivering a track that kept the party moving. From the studio to the sound system, Direct Hit Riddim captured the fire of 2017’s dancehall. Selectors kept it in heavy rotation, and each artist brought something special, making the collection a lasting favorite.
Direct Hit Tracklist:
- Razor B – Round Di Clock (Raw)
- Razor B – Round Di Clock
- Road Elf – Queng Dem Gal
- Rtadax – Wine & Pedal
- Savage – Tip Pon Yuh Toe