Deserve It Riddim produced by iTs Records 2023
Deserve It Overview
In 2023, dancehall clubs across Jamaica pulsed with a new energy. The Deserve It Riddim, produced by iTs Records, echoed from Kingston to Montego Bay, marking a fresh moment in the genre. iTs Records, an independent label known for its focus on authentic dancehall sounds, quickly gained attention for this release. The riddim’s infectious beat and modern edge made it a favorite on streaming platforms and in street dances. The project brought together a lineup of rising and recognized talent. Militant delivered “Willing,” a track that added fire to the riddim’s reputation on the dancefloor. Kris Kemizt, who has been building his name in the scene, contributed “You Deserve It,” showing his lyrical skill. Its Swayne’s “Driff” stood out with a catchy flow. Brimmy Boss & Street Gena joined forces on “Street Lyfe,” giving a gritty, real-life touch to the collection. Di Ruption, who previously gained attention with the single “Energy,” added depth with “Stoical.” The Deserve It Riddim also featured Krome Steel with “Nuh Regula Way” and Rytikal, known for his hit “Chosen,” on “Fix Yuh Grave.” Each artist brought their own style, but together they created a club-ready sound that captured the spirit of 2023 dancehall. The riddim was more than just a beat—it became a touchstone for the year, lighting up parties and playlists, and showing the strength of Jamaica’s dancehall culture.
Deserve It Tracklist:
- Militant – Willing
- Kris Kemizt – You Deserve It
- Its Swayne – Driff
- Brimmy Boss & Street Gena – Street Lyfe
- Di Ruption – Stoical
- Krome Steel – Nuh Regula Way
- Rytikal – Fix Yuh Grave
https://www.youtube.com/watch?v=pTzBJEBP3Cc
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