A Proud Jamaican Brand – Chug It Inks Billion Dollar Deal, released in 2012, captures the beach-party energy around Andrew French Wright’s Chug It series, which had already become a fixture in the Jamaican event scene since launching that same year. The post focuses on the business side of the brand, but the event’s move toward the U. S. market gives it a bigger international feel and helps explain why Chug It grew into such a recognizable party name. Rather than a straight artist-led riddim package, this one reads more like a lifestyle-and-culture release tied to the Chug It brand, with the strongest detail being its expansion beyond Jamaica and into Florida, Atlanta, and New York.
Popular beach party series Chug It has
signed a US multimillion-dollar contract with an international
entertainment company, which will see the event hosted in the
United States. The first staging is set for Florida in September
during Labour Day Weekend.Party promoter, Andrew ‘French’
Wright, founder and owner of the Chug It beach party series, sealed
the deal for the $2-billion contract with the entertainment company
based in the United States. The agreement comes on the heels of the
recent announcement of the reopening of the state of Florida and
will see the event hosted in multiple states across the United
States, including Florida, Atlanta and New York.Chug It has become
a staple in the entertainment industry since its inception in 2012.
The event has had stagings in the United States, with the most
recent being held in Miami in January 2020.Wright said he is
humbled by the interest in the Chug It brand. “We have seen the
benefits of establishing good relations with various sectors in the
United States, so much so that we are receiving proposals for
collaborations on every front. I am truly humbled by the
overwhelming interest in this brand that I’ve dedicated my effort
to developing and welcome the opportunity to do business with these
foreign entities,†he said.Plans are afoot for the anniversary
staging of the event. “This event is viewed as a cultural
festival by many, and what better way to celebrate that than by
giving our patrons an abundance of everything. For our next
anniversary staging, in addition to being a drink-all-you-can
event, we will also be adding a food-inclusive element. We are
pulling out all the stops as you’ve never seen before,†he
said.Promising to be one of the largest stagings yet, the
production of the event slated for Florida is undergoing a total
creative revamp. According to the promoter, new production and
lighting material better suited for a larger venue are being
shipped to Florida. In addition, with months ahead of the scheduled
event, contractors have already been activated to manufacture more
bar counters to expand the event’s footprint to meet the
anticipated scale. The addition of food to the package will include
multiple dishes from the Caribbean, Latin America, and classic
American cuisine.The first staging of the event within this
agreement is slated to be held September 5, on the first day of
Florida’s Sunshine Liquor Festival, a massive drink and food
inclusive two-day event, during the much anticipated Labour Day
holiday weekend. Following Chug It, on September 6, day two of the
festival, is Mayhem, a water party that has been successfully held
at the Cool Runnings water park in Jamaica.
