Dat Style Riddim – Rapid Entertainment

Rapid Entertainment keeps its name on this one with Dat Style Riddim, a soca juggling that was active in 2026 and tracked online under that year’s release cycle. The four cuts attached to it are Umpa’s Ride It, Imran Nerdy’s Dat Style, Cooyah featuring Umpa on Swing It, and MKG on Back Door. That small cast gives the riddim a very current carnival shape: enough variation to keep it moving, but not so many voices that the production loses its identity.

The sound sits in the modern soca pocket that has been pushing through St. Lucia and the wider Caribbean scene lately: brisk, party-first, and geared for waistline action rather than big, heavy brass or rootsy swing. Imran Nerdy is the most familiar name in the set for anyone following the island circuit. He has been voicing and co-voicing soca cuts for several years now, including work on releases like Balance and Baddie (Go Dong), and he has become the kind of artist who can carry both a straight-up fete tune and a more playful, road-ready hook. His Dat Style likely sits closest to the title’s mood, which usually matters on a riddim like this. Umpa also brings real weight here; he has been active across multiple soca releases, and his presence on both Ride It and the Cooyah collaboration suggests he is one of the project’s anchors.

Cooyah adds a useful contrast. He is another St. Lucian voice with a track record in the soca lane, and pairing him with Umpa gives Swing It a natural call-and-response feel even before you get to the lyrics. MKG is the wildcard, and Back Door sounds like the kind of cut that can tilt the riddim a little darker or a little cheekier, depending on how the vocal is pitched. What makes Dat Style Riddim worth attention is that it reads like a working carnival tool rather than a one-note compilation: a tight set of voices, a clear dancefloor purpose, and enough personality in the lineup to keep it circulating through the season.