Bruk It Riddim - Problematic Media

Bruk It Riddim produced by Problematic Media 2024

Bruk It Tracklist:

Olatunji – Wine Down So (Go Low)
Problem Child – Wine On Sumting (C’Mon Nuh Man)
Lady Lava – Ms. Lucy (Alter Ego)
Konshens – Wine Pon It (Bumpers In The Air)

Bruk It Overview

In 2024, the carnival jam riddim became a true anthem for Carnival season. This energetic soca riddim gave masqueraders nonstop power to dance through the streets. Its lively beats and bright horns made it a favorite for both DJs and festival crowds. Compared to other carnival soundtracks of its era, the carnival jam riddim stood out for its constant drive and catchy melodies. While many riddims focused on heavy bass or electronic sounds, this one kept traditional elements like live horns at the center. The result was a sound that felt both fresh and rooted in classic soca. Three artists gave this riddim its special energy. Olatunji, known for his hit "Wine Down So," brought smooth vocals and a strong stage presence. Problem Child, who also found success with "Wine On Sumting," added his signature lyrical style and crowd appeal. Konshens, the Jamaican dancehall star, joined in with "Wine Pon It." Konshens is known internationally for songs like "Gal A Bubble" and has worked with major artists across genres. Behind the scenes, the producer Problematic Media played a key role. This studio hand is known for keeping the music’s energy high and making sure the horns shined in every track. Problematic Media has a reputation for working on projects that rack up high streaming numbers and keep Carnival fans coming back year after year. Looking back, the carnival jam riddim was more than just a soundtrack—it was the heartbeat of Carnival in 2024. Its mix of top artists and strong production made it a standout that people still remember.